It seems like a lot of talented and passionate event organizers are barely breaking even or losing money. I think road cycling is limited to a very small segment of the active community in Florida.
This may partially be due to the economy, the sport’s bad reputation (or limited exposure), difficult logistics and topology (or lack of real road racing terrain). Some of these factors are especially true to South Florida where we only had parking lot type races before the BB Pro events. Pat and company did a fantastic job with that series, but it’s very difficult to draw real numbers.
What FL does best is multisport racing. Triathlons, duathlons, Xterra (Oleta and Ameila) have real potential, and those events sell out at a very high price. A simple sprint triathlon entry fee is around $80, and they have hundreds of participants. The best strategy would be to get into the multisport event organization business and combine them with some longer road races. Everyone would benefit from this. Triathlons would become more affordable, cyclist could participate in more challenging events, and the sport in general could gain some positive exposure.
I’d like to see far fewer road races but much improved quality. I’d rather save my time and money and do 6 Gaps or Blood Sweat and Gears (Leadville or Mt Mitchell) than doing 45 minute crits in a parking lot bumping elbows with some angry dudes.